A serious agricultural company, with a farm you can visit.
These guidelines cover how Royesh Sabz looks, sounds and presents itself. The supply business leads. The estate is a quieter, warmer voice of the same company.
01 · Name and position
Royesh-e Sabz means green growth: the moment a seed breaks the soil.
It is also the oldest ritual of the Persian year. Before Nowruz every home grows a dish of sprouted green, the sabzeh. The name promises renewal. The brand delivers it as reliability.
We are
An integrated grower and supplier, accountable from seed to dock.
For
Institutions and distributors who need volume, specification and paperwork they can trust.
Proof
Our own land, lot-level traceability, and a farm buyers can walk.
02 · The mark
One stem, one ground line, two leaves.
The two leaves stand for the two sides of the business: supply and estate. They grow from one stem, which is the land. The ground line is never removed, because the brand is always rooted in a place.
- Clear spaceThe height of the lower leaf, on every side.
- Minimum size16 px on screen, 6 mm in print.
- NeverRotate, outline, add effects, recolour outside the palette, or remove the ground line.
03 · Colour
Paper and ink carry the page. Green is a signature, not a background.
A page made mostly of green looks like a children’s brand or a garden centre. Royesh uses green the way a bank uses its colour: for the mark, for primary actions, and to show our own land on a map. The orange of narenj is used only for the estate, and sparingly.
Proportion on a typical page
04 · Typography
A book face for authority, a clear sans for facts.
Headlines
NewsreaderRegular and italic, optical sizes. Headings, numbers, menus.
Grown on our own land.
Text and interface
Geist300–600. Body text, labels, forms, tables.
Moisture ≤ 12.0 %. Broken grains ≤ 3 %. A lab report with every lot.
Codes
Geist MonoLot codes and product codes only.
RS-26-P07-T113
Persian
Vazirmatn300–500. Weight and rhythm matched to Geist.
رویش سبز، از خاک تا سفره
05 · Voice
Specific, plain, and never louder than the facts.
| Say | Not |
|---|---|
| “Moisture ≤ 12 %. A lab report comes with every lot.” | “Premium quality you can trust!” |
| “72 hours from order to your dock in Tehran.” | “Lightning-fast nationwide delivery.” |
| “Certification in progress.” | A badge for a certificate we do not hold yet. |
| “For two weeks in Farvardin the valley smells of narenj.” (Estate) | “Experience luxury in nature’s paradise.” |
06 · Photography
Real work, real place, natural light.
The photographs on the website are licensed placeholders. Commission a season-long shoot on the holding and follow these rules.
- PeopleReal staff and growers at real work. Never a model holding a basket.
- SupplyGrain, crates, the mill and the cold store: square on, in daylight, documentary.
- EstateHands, steam, mist and long light, at dawn or dusk.
- CaptionsEvery image is captioned with place and month, and with a lot code where one applies.
- ColourNatural and slightly warm. No HDR, no oversaturated greens.
07 · Applications